the blog

2 days ago5 min read

How to get them on your mailing list: Off the wall opt-in ideas

You know that mailing lists are still important. You might even collect people's phone numbers for your text list. But how the heck do...

Nov 64 min read

Effective Email Marketing for Freelancers + Service Based Businesses

Most of my clients sell services. Very few sell actual, physical products. Why's that? It's easy to create emails, websites, blog posts,...

Oct 75 min read

6 Big Reasons Reviews are Easy & Essential to the Success of Service business + 1 important bonus tip

Should you collect reviews from clients? The answer seems obvious if you run an e-commerce business selling physical products, but what...

Sep 204 min read

Why you need an emergency plan for your small business

Running a business is tough. We know that. There’s always something demanding your attention, a new challenge, or another thing on your...

Aug 194 min read

What are content marketing and inbound marketing? Why does your small business need them?

"Where do I start? What do I do? What are all these different types of marketing ? What should I focus on?" These are the thought spirals...

Aug 113 min read

Online marketing success: 10 critical steps all businesses must take

Creating a solid foundation for your marketing strategy is essential for long-term business success. Whether you’re a small business...

Jul 73 min read

Top shelf content: Appealing to customers at every stage of the journey

When it comes to marketing, there are a few major phases of the customer experience that we need to keep in mind when we’re creating...

Jun 303 min read

Running a business that serves you - It's all about balance

If you started your business with this thought: "I want more control over my life." But now you're thinking this: "Oh my god, there's so...