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Why I do what I do
As a business owner with ADHD and a physical illness I'm very familiar with the ways that the "you're not good enough" mantra can get engrained in us to make moments of overwhelm feel insurmountable and as though they're evidence of our impending failure.
In my own work I try to empower new entrepreneurs to learn the skills they need to build their business's long-term marketing strategies so they can help quiet that voice one sale at a time.
As an online service provider it has been my privilege to work with other online service providers as they build their businesses and their online reputations. I love seeing the freedom they unlock when they are finally able to do what they love in a flexible, home-based career.
Brand Values
EMPOWERING ENTREPRENEURS
I believe that everyone has the ability to manage their marketing if they are given the right resources, believe in themselves, and accept that all good things take time if you can't afford to hire out. I strive to be a piece of that puzzle for them so they can find success.
CREATING SUSTAINABLE SOLUTIONS
I FIERCELY believe that marketing has two main veins - short term and long term. Long term marketing + building relationships with customers and clients builds trust, community, and loyalty. A lot of this is overlooked by flashy courses and marketers promising quick results. And while those quick results are good to create a quick cash infusion, they should NOT be the basis of your marketing strategy.
SIMPLE ORGANIZATION STRATEGIES FOR ALL
I believe that marketing does not need to be overwhelming. The right organizational strategies will keep it all afloat so you don't need to panic or feel overwhelmed. It's all about proper planning - in a way that works for YOU.
CUSTOMIZATION IS KEY
Not everyone does everything the same way and that is OK. It's all about finding systems and strategies that work for you. The best leaders and teachers will help you figure that out and make it part of your daily routine instead of shoving their own methods down your throat and leaving you to feel inadequate if they don't match your style.
MARKETING CAN BE FUN
I completely understand why marketing can be a drag for people who don't DO marketing for a living but I truly believe that it CAN be fun AND fulfilling. I strive to infuse that into the experience for everyone I work with.